Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
That’s why telemarketers always sound robotic,” Pollard states. “A Stories have been an essential driver of change throughout human history,” states Shane Snow, founder of Contently, in an essay written for HubSpot called “Why Storytelling Will be the Biggest Business Skill of the Next Five Years.”. Preparation and practice are vital.
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