Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
Green Lead's B2B
JANUARY 28, 2010
Tie incentives to it. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). We hear fewer objections that "the economy has us on budget hold." Without constant attention to this challenge, marketers will continue to struggle. Measure it. Use the tools available to us.
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