Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
interview with Krim in The Wall Street Journal, December 1, 2018) . Companies that sell software-as-a-service (SaaS) are a good example. Consider a SaaS service like collaboration software or file sharing. First, no channel manages itself , even when the partners have complementary products and the right incentives.
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