Looking to enhance sales lead performance? Put process before technology.
Pointclear
MAY 16, 2017
Finally figure out how you can deliver the marketing-nurtured opportunities that sales will follow up on and close. I recently talked to Jim Obermeyer on the Sales Lead Management Association (SLMA) radio show about what needs to be addresses before a technology solution is selected. That is, by not using a cost-per-lead metric.)
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