Pointclear
MAY 16, 2017
I recently talked to Jim Obermeyer on the Sales Lead Management Association (SLMA) radio show about what needs to be addresses before a technology solution is selected. Metrics: Measure your success in a meaningful way that incents quality, value, and seamless conversion. That is, by not using a cost-per-lead metric.)
SBI
APRIL 25, 2011
Guest Post By Dan McDade, CEO & President, PointClear. The lead farm—it may not sound very sexy at first hearing, but its function and resources are critical success factors in overcoming challenges that prevent B2B sales and marketing groups from operating at peak efficiency and delivering full revenue potential. website: [link].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
SEPTEMBER 10, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Eric brought up MBOs (management by objectives) as a common tactic in use to compensate marketers for their efforts. Is this good or bad? But what do you think?
Pointclear
AUGUST 27, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. My advice to Steve is that when sales are needed in the fourth quarter, first telemarket old leads (older than 3 months), generated on products in stock.
Pointclear
NOVEMBER 29, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, This doesn’t have to do with marketing, but why does management cap my incentive system? So, what do you want from Marketing?”
Expert insights. Personalized for you.
169 
Let's personalize your content