Overcoming “Failure to Impact” Syndrome
Steven Rosen
OCTOBER 22, 2011
This year was tough; next year’s sales prospects look even tougher. The typical response goes like this: You devise several homemade remedies to ensure you do better next year. Create a better incentive plan. If your sales force suffers from “failure to impact syndrome” , homemade remedies are not going to work.
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