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Andrew Berger Built Square’s Sales Organization. Here’s His Advice on How to Motivate a Sales Team

Troops

Goals like adjusted revenue targets are often motivation enough for account executive teams, but for the BDR program, things are a little bit different.”. The AE team has goals relating to their ability to close opportunities and convert leads into revenue for the company. Tactical, Changeable Goals.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

The benefits of this approach include creating a steady stream of sales leads and increased sales productivity. Both of these points lead to increased revenue for your brand, which is the ultimate goal for any business. So which lead generation strategies should you be automating? Automated drip campaigns.