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Executive Interview: Peter Murphy, Global VP of Platform Sales, @MRP_Prelytix

SBI

PETER: Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY.