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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Significant market competition from established packaged and on-demand vendors. Competitors may have extensive networks of partner integrators and resellers. Customer needs can shift quickly.

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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Of course, these leads—which can be attractive to those who value cost-per-lead above other criteria—will be not be followed up by Sales and will end up in the CRM black hole.). They can’t.