article thumbnail

How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

The intersection of where the company had success and where the market was headed determined where JD Edwards wanted to focus product investment, demand generation and sales enablement. Sales Enablement Completes the System . What products into what industries/market segments in what geographies?).

article thumbnail

Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Brooke Bachesta is a SaaS sales professional with experience as an individual contributor, people manager and process builder.