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How Marketing Fails by Failing to Market Itself

SBI Growth

One of the most difficult responsibilities for a B2B marketer is sales enablement. The sales field is often critical of any marketing effort. Marketers can feel like they are in a can’t-win position. Marketing teams begin to resent their peers in sales. Marketing teams begin to resent their peers in sales.

Marketing 316
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Reflections On 9/11 In 2020

Partners in Excellence

Pardon me from diverting from my normal writing on sales, leadership and business to reflect for a moment on September 11, 2001. First, on the evening of September 10, 2001, I arrived home from a 3 week business trip to Africa. Some say the events of September 11, 2001 are the most unifying of our lifetimes.

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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Broaden Your Perspective/Narrow Your Focus: Is your sales and marketing focus working? How do we sell in this volatile economy?

Referrals 240
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6 Ways To Make Sure Your Customers Get The Message

SBI Growth

Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. What we talked about was how new competitive entrants have entered their market space. Guessing at this is nonsense.

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Tale of B2B Mobile Websites – Webinar Platforms

Score More Sales

No more 2001 stuff, please. We are about to go into 2015 and smart marketers and sellers are positioning for predominantly mobile viewing of their site, offers, and ways to connect. They pique my curiosity, entice me with an offer to try for free – no credit card required – which also means it is easy to get started.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. In a timeless article from AdAge.com, Marty outlines what he considers to be the goals of Marketing: Sell more stuff. Audience Positioning. Yet he’s a business person first. Establish Trust.

B2B 306
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6 Ways Sales Professionals Can Succeed in a Slowing Economy

Pipeliner

These forward-thinking professionals are adopting a long-term approach to position themselves for an uncertain future. In fact, an analysis from McKinsey shows that “long-term firms added $7 billion more in market capitalization on average than other firms between 2001 and 2014.” Deliver Clear Communication.