Sales and Marketing Management

MARCH 4, 2018

The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money. Assign employees who do the actual client work, including marketers, to interact directly with customers – eliminating or greatly limiting involvement of customer service or account representatives.

Customer Service 286

Customer Service Retention Hiring Account 286

The Pipeline

JANUARY 16, 2012

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The Pipeline Renbor Sales Solutions Inc.s Not Different – Sales eXchange – 132. August 2011. April 2011. March 2011. February 2011. January 2011.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

Pointclear

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

The Pipeline

MAY 20, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The Pipeline Renbor Sales Solutions Inc.s And that completely changes the dynamic of a sales meeting. August 2011. April 2011. March 2011.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

Sales and Marketing Management

JUNE 30, 2017

I got a phone call this morning from one of our oldest customers,” says the executive in a 2010 commercial for an airline. “He I thought of this commercial when I was researching a story for this issue and wanted to reach a New York company that provides marketing services to businesses nationwide. He fired us.

Airlines 136

Airlines Face-to-face Advertising Advertising 136

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Zuant’s success is based on the very real need to quantify event marketing investments.

ROI 68

ROI Industry Chemicals SAP 68

Hubspot Sales

DECEMBER 13, 2022

It’s become pretty impossible to escape those themes, particularly if you’re a small business owner or on a sales team. In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. Looming recession.

Hubspot 92

Hubspot B2C Consumer B2B 92

The Pipeline

MARCH 31, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The Pipeline Renbor Sales Solutions Inc.s About the classes: Classes are designed for all levels of sales professionals (reps-execs). August 2011.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

The Pipeline

JULY 19, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. The Pipeline Renbor Sales Solutions Inc.s The piece starts and builds from a question asked by the author at Sales 2.0 August 2011. April 2011.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

Understanding the Sales Force

NOVEMBER 27, 2013

Understanding the Sales Force by Dave Kurlan One of the findings in the most recent Sales Performance Optimization Study , from CSO Insights, revealed that the win rate for deals has reached an all-time low. Is sales process having an impact? That has to include 2008-2010 when the economy was really in the tank.

Travel 251

Travel Decision Maker Insurance Insurance 251

The ROI Guy

JANUARY 13, 2010

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. growth for US tech market, and 8.2% growth for global tech market should be expected. Forrester however thinks these estimates are low and is indicating that 6.6%

Lead Rank 40

Lead Rank Lead Scoring Tools Proposal 40

The ROI Guy

FEBRUARY 18, 2010

. > Announced as value-based sales & marketing tool vendor of record at EMC, Juniper Networks and NetApp, with continued standardizations at valued, long-time customers Microsoft, HP and IBM. IDC markets, sells and authors their tools with the Alinean EnterpriseROI™ platform.

Hiring 40

Hiring Infor Lead Rank ROI 40

Pipeliner

OCTOBER 19, 2019

Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things. He is the recipient of numerous awards as a leader in marketing, sales, customer service, social media, and CRM.

CRM 40

CRM Sports Face-to-face Social Media 40

Sales Hacker

SEPTEMBER 11, 2020

Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Imagine having the opportunity to sell into a company like Lyft in 2011. trillion worth of funding.

Outsourcing Services 78

Outsourcing Services Scale Vendor Pivotal 78

Fill the Funnel

FEBRUARY 1, 2011

Fill the Funnel readers are able to receive a $250 discount when registering to attend the biggest Sales 2.0 I always look forward to attending the Sales 2.0 My favorite speaker in 2010 was Jeffrey Hayzlett, author of the Mirror Test. You can see his entire presentation from the 2010 conference in last years post.

Conference 79

Conference Top of Funnel Discount Demand Generation 79

Customer Centric Selling

MARCH 15, 2017

Sales Tips: Social Media Is Here to Stay. As we documented in our latest book, Rethinking The Sales Cycle (McGraw-Hill, 2010) , buyers are leveraging the vast resources of the internet BEFORE they ever engage with a salesperson or vendor. By Frank Visgatis, President/COO, CustomerCentric Selling®.

Social Media 40

Social Media Media Facebook Vendor 40

The ROI Guy

AUGUST 3, 2010

George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." for the full year 2010, and 7.8% in the U.S. The full transcript is available via SeekingAlpha at: [link].

Decision Maker 40

Decision Maker Marketing Vendor Conference 40

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. Every business needs new customers.

Media 233

Media Direct Mail netFactor Trade Show 233

Increase Sales

DECEMBER 9, 2011

Value propositions (VP) have been promoted as the panacea to turn around lackluster sales. The belief promoted by many top marketing gurus to sales experts is to have a compelling value proposition and “wa la” you will increase sales because you are different. One fact is certain.

Ideal Customer Profile 109

Ideal Customer Profile Promotion Webinar Metrics Vendor 109

HeavyHitter Sales

SEPTEMBER 25, 2010

Heavy Hitter Sales Blog. Closing Techniques Using Sales Linguistics. Top 7 Critical Sales Trends for 2012. IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. If Sigmund Freud Was Your Sales Manager. Four Critical Sales Kickoff Meeting Success Factors. Sales Tips.

Objections 104

Objections Hiring Vendor Sales Cycle 104

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

JANUARY 13, 2010

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

Vendor 40

Vendor Fashion Government Trends 40

The ROI Guy

JUNE 3, 2010

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. Good overview in this article regarding the recovery and where investments are being made for 2010: [link].

Campaigns 40

Campaigns Government Marketing Forecasting 40

The ROI Guy

JULY 5, 2011

This has led to a snapback in hardware spending in both 2010 (12.1% Dollars) 2010 Spending 2010 Growth (%) 2011 Spending 2011 Growth (%) Computing Hardware 375 12.1 Although Gartner’s predictions bode well for IT vendors, IT buyers have fundamentally and permanently changes since the bursting of the tech bubble in 2001.

Telecommunications 73

Telecommunications Enterprise Enterprise Vendor 73

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Study 53

Study Strategy Marketing Lead Rank 53

Fill the Funnel

AUGUST 26, 2010

We have been working hard to bring you the 2010 edition of our annual 30 Web Tools in 30 Days series. Internet Radio Reviews – Learn about the features of selected web tools directly from the vendor. eBook of the 2010 edition of 30 Web Tools in 30 Days when it becomes available later this fall. ” Jill Konrath.

Tools 88

Tools eBook Top of Funnel Funnel 88

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. There is more pressure than ever to improving customer relationships and competitive advantage via social, marketing, sales and service technology.

Case Study 69

Case Study Marketing Proposal Hiring 69

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Customer Centric Selling

MARCH 20, 2013

Sales Training Article: Electronic Starts to Buying Cycles By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company This article is a continuation from last week's article , as part of the IIWII ("It Is What It Is") series. It is likely many do before vendors are contacted.

Buying Cycle 45

Buying Cycle Training Lead Rank Lead Scoring 45

LeadIQ

MAY 14, 2018

Throughout business history, being first to market is always great, but often times, it is the 2nd and 3rd companies that come to market that prevail. This is because they can look at what the current market leader is doing, and do some crazy ninja stuff to beat them out. By: Ryan O’Hara. Blockbuster is a fossil.

Customer 58

Customer Decision Maker How To Vendor 58

The ROI Guy

APRIL 16, 2010

The Alinean platform is used by leading B2B solution providers to create and deliver Web-based interactive Demand Gen and Sales Tool applications such as Executive Assessments, Return on Investment (ROI) Calculators, and Total Cost of Ownership (TCO) Comparison Tools. The platform is migrating from a legacy Java solution.

Microsoft 40

Microsoft Tools ROI Marketing 40

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. Commodity sales professionals are being disinter-mediated. Fight Frugalnomics with Outcome Selling?

Remedy 77

Remedy Lead Rank Vendor Lead Scoring 77

The ROI Guy

SEPTEMBER 29, 2010

As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. The company said that percentage has dropped even more in its current fiscal year, which ends Sept.

Media 40

Media Marketing Advertising Advertising 40

Sales Training Connection

JANUARY 6, 2012

Medical sales. In 2010, hospital mergers and acquisitions were valued at $3.8 Capture larger market shares. Improve negotiating positions with vendors and insurance companies. At a strategic level what does this mean for those of us interested in sales and sales training?

Health Care 72

Health Care Lead Rank Strategy Insurance 72

The ROI Guy

JANUARY 13, 2010

Gartner just released their list of 2010 trends, and one of the top 9, the importance of providing carbon remediation / Green IT business case, has a significant impact on IT solution provider marketing / sales strategies for the coming year.

Remedy 40

Remedy Microsoft ROI Marketing 40

Fill the Funnel

OCTOBER 13, 2010

I am excited to be a part of an online Sales Summit hosted by FOCUS. The event is on Thursday, October 21, 2010 — 8AM to 1:30PM PT / 11AM to 4:30PM ET. Visit sponsor vendor booths and download resources. Using the current sales and marketing focus on needs and solutions, we can’t.

Top of Funnel 67

Top of Funnel Webinar Metrics Decision Maker B2C 67