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3 Places Sales Leaders Should Look if You Missed the Number in 2012

SBI Growth

Don’t waste time worrying about 2012 anymore. But you can excel in 2013 because of your shortcomings in 2012. Did you generate enough leads in 2012 to make the number? The VP-Sales and the VP-Marketing own this area jointly. Can you analyze your 2012 Lead Generation using top down and bottom up approaches?

Lead Rank 267
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How AI Can Accelerate Sales and Bridge the Marketing Gap

Sales and Marketing Management

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first. Combining sales and marketing signals for better forecasting.

Marketing 274
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4 Ways Tech Can Support Sales During Conversations (Not Distract)

SBI

4 Ways Tech Can Support Sales During Conversations (Not Distract). Now that sales conversations have evolved, and gone more and more digital, there are dozens of types of technology that can support us and make our conversations even stronger. Because we need technology to support us before, during, and after the conversation.

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44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160
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Why Content Marketing Matters to a Sales Rep

SBI Growth

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. What exactly is content marketing?

Marketing 300
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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. There’s a time and a place to promote your products.

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The Pipeline ? In Conversation ? How to Shorten the Sales Cycle

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. In Conversation – How to Shorten the Sales Cycle. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Your email address will not be shared. Sign up for our Email Newsletter.