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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead.

B2B 392
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My Last Blog

Anne Miller

Blog, although my monthly Metaphor Minute newsletter and my online presentation coaching and consulting work with start-ups, salespeople, marketers, and executives are all continuing full-force. From 2015 Why Great Presentations Often Go Nowhere. From 2018 Agendas – Power Tools When Used Properly.

Groups 62
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57 Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189
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And We Call This Progress?

Partners in Excellence

Some of the data went back as far as 2015. We didn’t have data on YoY revenue growth, but anecdotally since 2015, we’ve seen good growth, particularly in the technology sectors. We looked at reports from prior to 2015, we saw reports like 60%+ of salespeople meeting quota. Spending on technology has skyrocketed.

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Are You Ready for 2015 Business Planning?

Your Sales Management Guru

Are You Ready for 2015 Business Planning ? Its purpose was to discuss effective Business Planning and to review a specific process to ensure their plans and more importantly their execution in 2015 will be at higher levels. It is a comprehensive tool designed to reflect your maturity level and an organization. Still true?

Vendor 78
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Midsize Business Optimistic

Score More Sales

Midsize business owners (and their c-level execs) are optimistic and have put dollars into their 2015 budgets to invest in: Technology (85%). Expand market niche (70%). When it comes to hiring, 74% plan to hire in 2015, although 61% of the respondents feel there is a shortage of qualified talent. Operations (87%). participated.

Hiring 198
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50+ Essential Multichannel Marketing Statistics

Zoominfo

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100