How to Leverage First- and Third-Party Data in a Cookieless World
Zoominfo
JUNE 30, 2022
It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. “That’s only increasing the rate at which data is decaying.”
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