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How to Leverage First- and Third-Party Data in a Cookieless World

Zoominfo

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. “That’s only increasing the rate at which data is decaying.”

Data 100
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Best Digital Ad Platforms for Local Business Growth

BuzzBoard

Understanding the Role of Digital Ad Platforms in Driving Local Business Growth Understanding the role of digital advertising platforms in driving local business growth is crucial to boosting both brand visibility and bottom-line revenue. Digital advertising platforms are a key player in this transformative journey.

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot Sales

Analyze data and create reports. This will help you avoid potential data breaches and concerns from clients. For example, you can prohibit entering any internal sales or customer data into open-source tools like ChatGPT. Worrying about the objectivity of automatically-generated data is justifiable.

Data 91
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Go check out this channel for in-depth, educational marketing content.

Channels 220
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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Explore YouTube advertising.

B2B 217
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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

ZoomInfo MarketingOS Finally, ABM with data you can trust. Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. Google tells stories of customers who use Google Ads to grow their business. Keep reading! IBM ran an ad supporting U.S.

Examples 130
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Go check out this channel for in-depth, educational marketing content.

Channels 100