Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

Lessonly

SEPTEMBER 18, 2019

The businesses I admire most develop and value a strong customer service strategy. Exceptional customer experiences go beyond reps simply offering support—it’s about building rapport and developing strong relationships. 78% of consumers say they’ve backed out of a transaction due to a poor service experience.

Customer Service 22

Customer Service Strategy Customer Construction 22

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. Industry research consistently shows that buyers want the same easy experience they now routinely enjoy in their private life. Related: 5 Painful Mistakes That Are Crippling Your Customer’s Buying Experience. Your Buyers are Knocking.

Buyer 79

Buyer B2B B2C Survey 79

Sales and Marketing Management

JANUARY 20, 2020

As startling as that statistic is, it’s not all that difficult to believe, what with buyers having ready access to digital content, their reliance on social media and the rise of e-commerce. Forrester estimates that 82% of buyers will have viewed at least five pieces of content from the vendor that wins their business. Host webinars.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Zoominfo

AUGUST 31, 2020

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

APRIL 10, 2018

Customer Service. Did you know that an estimated 67% of consumers use social networking sites for customer service ( source )? Customers turn to social media for many reasons—to report a problem, talk about their experience with your brand, or to simply stay up-to-date on your products or services.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

FEBRUARY 18, 2021

In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with. Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

SBI Growth

AUGUST 2, 2013

As a Sales Rep, your Buyers expect you to be a Thought Leader. This article outlines the elements necessary to repeat your successes. In addition to this article, when you participate you can access the Thought Leadership Guide. Determine if you are relevant and timely to your specific Buyer. External challenges.

Trends 306

Trends Face-to-face Buyer Follow-up 306

Allego

OCTOBER 4, 2022

When not in job search mode, though, my LinkedIn visits are quick hits: share a link to an article, like a few posts, and maybe post a comment. LinkedIn’s algorithm discovered I’m a Gen-Xer, and in the News section of my home page I saw an article about my generation. Gen-Xers are rarely the subject of articles.

Sales Process 62

Sales Process Hiring How To Video 62

No More Cold Calling

NOVEMBER 14, 2019

Stop confusing your buyers. The experts from Gartner also found that when sales and customer success representatives focus on exceeding customer expectations they end up creating confusion and unnecessary expenses for both parties along with wasted effort and time. I was so frustrated. Seems counter-intuitive, doesn’t it?

Loyalty 249

Loyalty Customer Cold Calling Fashion 249

Allego

MARCH 28, 2023

Whether they’re buying a car, software, or furniture—customers today control much of the buying experience, not a salesperson. Buyers research the products, read customer reviews, watch demos or do virtual tours, and compare prices. Today’s buyers expect frictionless virtual evaluations.

eBook 62

eBook Video Buyer Education 62

SBI Growth

SEPTEMBER 7, 2012

This article is aimed squarely at the CEO or SVP of Sales who has tried (or considered) Inside Sales in the past. 18 days ago, I wrote another article on Inside Sales. Mystery Shopping means engaging your company (and your company’s competitors ) as an outside Buyer would. How can I make such a bold statement? Not anymore.

Inside Sales 244

Inside Sales Face-to-face Sales Qualified Lead Inbound 244

Lead411

JUNE 22, 2023

To assist you in finding the right solution, this article will compare a comprehensive list of 15 top databases for sales leads: Lead411, ZoomInfo, Seamless.ai, UpLead, RocketReach, Apollo.io, LinkedIn Sales Navigator, Cognism, Lusha, LeadIQ, Kaspr, Megaleads, AeroLeads, Clearbit, and SalesIntel. No intent data provided.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Zoominfo

MARCH 26, 2018

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts. Need some inspiration?

B2C 209

B2C B2B Marketing Social Media 209

Hubspot Sales

MAY 27, 2020

Note: This article is authored by HubSpot. While Zoho has similar functionality to other CRMs, they're best known for their top-notch customer service and economic pricing. Compared to Salesforce, customers rated Zoho as easier to use and set up. Freshsales. Price: Essential, $12.50/month; month; Advanced, $24.90/month;

SalesForce 127

SalesForce Sales Process Hiring Hubspot 127

Janek Performance Group

DECEMBER 27, 2022

This article explores the 2023 sales landscape and how sales leaders can position their teams for greater success. As AI continues to evolve , many industries are adopting it to improve their products and services. There are many areas where AI falls short, but customer service is not one of them.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Zoominfo

FEBRUARY 20, 2018

5. Online Customer Service. AI-based systems like chatbots and automated user flows have drastically transformed the world of customer service. Because of AI, less manpower is needed to provide excellent customer service. And—this hasn’t gone unnoticed. And—this hasn’t gone unnoticed. Contact us today.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Bernadette McClelland

MARCH 11, 2018

We are missing something… ‘Experiences’ aren’t just game-changing for an existing customer. What about the buyer? BX, or the Buyer Experience, may be considered by some to be a subset of CX, but I really do think it stands on its own and ought to be given more airtime, especially from a sales enablement perspective.

Lead Rank 294

Lead Rank Loyalty Lead Scoring Face-to-face 294

Sales Hacker

DECEMBER 14, 2022

In this article, I’ll take you on a quick tour of why your sales meetings suck — and how to use sales enablement to transform them. Before buyers even consider a purchase, they do extensive research, including asking the opinions of friends, peers, and on social media. What does sales enablement do for sales teams and clients?

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

Hubspot Sales

JUNE 6, 2022

The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges. The 18 Best Places to Research Buyers Before Sales Conversations. The Buyer’s Twitter Account.

Research 127

Research Prospecting Face-to-face Twitter 127

Zoominfo

MARCH 3, 2019

Although G2 Crowd is intended to help buyers compare and purchase business software, it also provides a helpful way to research your target companies and accounts for free. As you’ll see throughout the remainder of this article, social listening is a highly effective way to collect information about a company. Let’s get into it!

Research 233

Research B2B Tools Company 233

Selling Essentials RapidLearning Center

JULY 25, 2023

The researchers surveyed 198 buyers to explore what happens when customers get angry, and found something surprising and potentially very useful for sales and customer service professionals: Customers will let you know they’re angry when they “believe they can potentially alter and/or seek a remedy for a negative event.”

Customer 52

Customer Remedy Journal Retail 52

Zoominfo

DECEMBER 21, 2020

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. Under this scenario, a firm develops a feature or product that appeals to buyers who were not a focus previously.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Zoominfo

MAY 8, 2018

Dirty data impacts every aspect of a business from sales to customer service—but dirty data is especially detrimental to branding initiatives. Here’s why: 1. Dirty data impacts your ability to understand who your best customers and prospects are. Thus, creating buyer personas. Take lead source as an example.

Data 183

Data Buyer Persona B2B Buyer 183

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? 15% of email users change their email address one or more times a year.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

MAY 29, 2018

So answer this, Alexa: How can marketers optimize website content to remain visible in a world where more buyers are turning to voice search? We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products. Let’s jump right in!

Google 153

Google B2B Study Engineering 153

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Close.io

APRIL 10, 2020

In this post, we've pulled together some of the best sales articles from around the web, featuring some superb content on resume building, churn prevention, onboarding, and much more. Obviously you can't stop every customer from dropping you, but at the same time, you can't be hands off and complacent with cancellations either.

Hiring 95

Hiring Cancellation Churn Policies 95

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Distribution Pricing Journal

SEPTEMBER 21, 2023

A distributor may decide to lower the price of their products or services making them appear to be a more affordable choice. So, on the surface, the main goal is to attract new customers and new purchases by providing buyers with a higher perceived value. Add Value Most distributors have created unique value-added services.

Discount 52

Discount Distribution Customer Tourism 52

Zoominfo

FEBRUARY 18, 2018

Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. For those who aren’t familiar, connect rate—or reach rate—is the number of calls it takes for a sales rep to connect with a potential buyer. Customer centricity is about more than just “making the customer happy.”

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

The Sales Hunter

DECEMBER 9, 2011

Sales Articles. Purchasing Departments and Buyers. Below is a link to a number of articles I’ve written on the subject of sales negotiation. The beauty of the articles is they contain the same techniques and ideas I’ve shared with thousands of salespeople across numerous industries. customer service.

Negotiation 190

Negotiation Motivation Hiring Ideal Customer Profile 190

Smooth Sale

AUGUST 31, 2022

When he is not working on his blog or writing articles for Husky Hamster, he enjoys cooking, hiking, and spending time outdoors. One may benefit from offering cut-price deals, while another may find that providing a more customized service helps them to attract higher-paying customers. Konrad Jasi?ski

Small Business 78

Small Business Small Business Hiring Discount 78

Highspot

JULY 6, 2023

Mastering the right sales skills can transform each customer interaction into a compelling relationship that positions your products or services as the perfect solution to their needs. Look at this article to see if your sales team’s performance is on par with peers.

Face-to-face 52

Face-to-face Negotiation Sales Methodology ROI 52

Smooth Sale

JANUARY 11, 2022

You’ll need to refine your product, choose the best sales channels, conduct market research on your target buyers, and more. However, no matter how wonderful your product or service is, unless you market it, no one will know about it. The majority of your prospective customers are active on various social media platforms.

Social Media 78

Social Media Strategy Marketing Hiring 78

Janek Performance Group

FEBRUARY 13, 2023

With an entrenched competitor like Amazon AWS, selling cloud services can feel like swimming against the current. This article explores sales strategies that SaaS sales reps and their organizations can utilize in the highly competitive cloud sales environment. What will cloud buyers be interested in?

Follow-up 62

Follow-up Up-Sell Competition Buyer 62

Hubspot Sales

JANUARY 6, 2020

Simply put, frictionless selling is a way of rethinking sales to effectively reduce friction and create more convenient experiences for both buyers and sellers. Say you write an evergreen, Skyscraper-type article on SEO strategy. Align your team with your target buyer. Making it simple for buyers to cancel.

Top of Funnel 95

Top of Funnel Funnel Hiring Lead Rank 95