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The Great Salesforce Debate: Email or Slack Alerts?

Troops

From closed won announcements, to telling you about an overdue close date on an opportunity, Salesforce email alerts have been a core interaction point with the CRM for as long as I’ve used it. So are Salesforce email notifications dead? When does it make sense to use one vs. the other?

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Channel Partner Training Software: 5 Features to Consider

BrainShark

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

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5 Ways To Develop Your B2B Brand

Zoominfo

Developing A Channel Strategy. So your various channels should be unique, yet incredibly in sync. Different content does well on different channels, i.e Different content does well on different channels, i.e You should know the exact goal of each channel (i.e Salesforce. Making Design A Priority.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

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Why the “Channel Stack” is a Terrifyingly Outdated Idea

Allbound

Why the “Channel Stack” is a Terrifyingly Outdated Idea. “If But, why not the Channel? Because it was made all too evident yet again in a recent article where it was very boldly proclaimed that “The Channel Stack is the Future of Channel Management.”

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

An approach that involves transparency and clearly stating what a company intends to do with personal data enhances the privacy experience, according to Salesforce’s 2018 report, State of the Connected Customer. Salesforce surveyed more than 6,700 consumers and business buyers worldwide. Salesforce, State of the Connected Customer.

Data 195
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How Slack’s Sales Team Uses Slack to Close More Deals

Troops

He was also part of the team that launched Troops—our Slack-to-Salesforce automation tool. In a previous article, we shared a list of pro tips for anyone using Slack. To keep the conversation organized, respond to specific questions using a thread—a response that’s a sort of side conversation from the main thread of the channel.

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