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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. But, statistics show that a customer-centric approach is a better alternative.

B2C 209
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Why Curiosity Is Critical for Sales Success

No More Cold Calling

It was actually a recruitment ad for Google, and they were invited to submit their resumes. As Eric Schmidt, former Google CEO, once put it, “We run this company on questions, not answers.” Google was looking for the trait of curiosity. It’s a long article, but worth a close read. Read the rest of the article on HBR.org.

Google 299
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Think Like a Sales Rep. Act Like a Marketer. React Like Customer Service.

Sales Hacker

They do their own research via Google, blog posts, and customer reviews. The new breed of salesperson will think like a rep, act like a marketer, and react like customer service. What needs to shift is how sales reps put those traits on display, which brings us to… Act Like a Marketer. Lead nurturing.

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How to Use AI Tools (like ChatGPT) for Sales

Allego

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there? How do you even use these things?

Tools 118
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How to Boost Your Restaurant Marketing in 2022

Smooth Sale

Attract The Right Job Or Clientele: How to Boost Your Restaurant Marketing in 2022. Note: Natalie Redman , LinkedIn , provides valuable insights on ‘How to Boost Your Restaurant Marketing in 2022, that are applicable to most industries. The Reality of Hospitality: Boost Your Restaurant Marketing in 2022.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 102
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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. What kind of marketers would we be if we didn’t include ZoomInfo on this list? Google Alerts. Check it out! It’s free!

Research 233