article thumbnail

GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. May started Writer in 2020.

article thumbnail

Hit Your Sales Targets without Breaking the Bank in 2024

The Spiff Blog

What if unforeseen market conditions result in unexpected customer churn or a dip in revenue? The platform’s intuitive UI, in-depth reporting capabilities, and seamless integrations make it the first choice among high-growth and enterprise organizations. What if you experience a period of high sales turnover?

Banking 84
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Enterprise Resource Planning (ERP)

Apptivo

All About Enterprise Resource planning. ERP, or Enterprise Resource Planning , is a type of system or software used by organizations to manage processes and automate activities such as accounting, project management, risk management, compliance. The Sales Module helps manage the sales and marketing activities effectively.

article thumbnail

Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. And describes in her second book, Sales Pitch, how to translate the marketing work done for positioning into sales speak. This podcast is a must listen and her books are both must reads.

Siebel 103
article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219
article thumbnail

How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. Why Divide Enterprise and SMB Sales?

article thumbnail

GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

Sales Hacker

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. Building cohesion within marketing teams and aligning on goals and strategies leads to better execution and business results.