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How to Achieve Greater Sales & Sales Leadership Success

Understanding the Sales Force

I’ve written more than 2,000 articles on my Understanding the Sales Force Blog and there are hundreds of other sales blogs. One or two are sales enablement topics. There is one topic on the customer experience, and just two for the professional sales and sales leadership audience, and one of the two was written by me.

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Data Quality Concerns Impact CCPA Business Projects

Zoominfo

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. Interest driven by compliance and data quality concerns. ZoomInfo analyzed its Scoops data to arrive at this conclusion.

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Intent Data is a superpower. Here’s why.

Zoominfo

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge , we’re often left thinking: “How?”. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential.

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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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Validity’s Top Blog Posts of 2021

Appbuddy

Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity. . Before we close the curtains on 2021, it’s time to look back at the blogs that resonated most with our readers throughout the year. Without further ado, here are Validity’s most-read blog posts of 2021. . Highlights include: .

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

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