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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. Google Marketing Live. SMX Advanced.

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4 Ways to Use Dark Marketing — And Why You Should

Sales and Marketing Management

Dark web and dark social are fairly common, easy-to-understand terms, but what about dark marketing? To start, dark marketing is hyper-tailored to the individual. to favorite color and dream vacation – and using that information to drive internet marketing that is unique to the individual’s online experience. What does it mean?

Marketing 206
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Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Quit trying to worry about whether your marketing plan is getting drowned by the big boys. The launch of both the Microsoft Surface tablet and the launch of the new Apple iPad Mini is a classic case of this. Advertising and marketing buzz creates awareness and serves to open up new markets. It makes you an order taker.

Microsoft 161
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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Microsoft highlights employees in its Story Labs platform.

Examples 130
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Power of Professional Selling: Driving Economic Growth

SMEI

.” Without effective salespeople, businesses would struggle to move products from factories to consumers, resulting in a significant decline in our standard of living. The Emphasis is on Selling In today’s competitive market, the emphasis is on selling. As William C. That is why better selling is so urgently needed now.”

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Indirect sales can boost revenue while minimizing costs to your business – use our guide to find out how

PandaDoc

Indirect sales can be measured through sales reports, market research, competitor analysis, and more. In direct sales , you, the producer, sell your goods and services directly to the consumer. With indirect sales , your goods and services are sold to consumers by a third party. What is direct vs indirect sales?