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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— Then consider the following: Invest in automation – Now is the time to accelerate digital transformation efforts with the time and existing budgets that are available from non-existent events.

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AI Oil

Sales 2.0

AI needs huge amounts of data for training. Here’s my forecast though: Prompt engineering will not be enough to give any business a lasting competitive edge. Prompt engineering will not be a key competitive advantage. Data has been called the “new oil” because of its value to today’s computer systems.

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ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

Which events or activities should trigger the play? Training and onboarding in a virtual environment has created plenty of obstacles, especially for new sales reps. Giving your team the right tools, training, and support helps everyone. Exposing your team to both good and bad calls helps train them to become better salespeople.

Hiring 100
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Why It’s Time to Rethink the ROI of Your Sales Training

Sales and Marketing Management

Today’s sales leaders agree on today’s top sales training challenges: it’s too expensive, there’s not enough time, and there’s a lack of engagement. Add to this the fact that when surveyed, the majority of sales leaders question the effectiveness of their current sales training programs. Practice-Driven Sales Development.

Training 237
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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

I’ve spent time at Inbound 2012, Hubspot’s summit for marketers – an event which is growing dramatically year to year. I didn’t post any video but it can be found on YouTube from a number of sources at this event. Boston could really use a SXSW-type of event, so why not a bigger Inbound 2012 next year?

Inbound 184
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How This CEO Bootstrapped A Sales Team

Alice Heiman

Within a few months, Bob pivoted the in-person event platform into a virtual one. Highlights of this Episode: [05:20] I had this passion for events and they would give you this tote bag full of paper and this show guide that’s 300 pages. 06:38] We were building a product that no one had ever heard of, software for events. [06:57]

Hiring 131
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10 Ways to Build Customer Loyalty and Trust

Sales and Marketing Management

They want minimal downtime, support they can rely on and access to as much training as possible, so they can be in turn, as successful as possible with their deployment. Ensure new customers are armed with the training they need to be successful. Most people would much rather watch a series of short training videos versus reading text.

Loyalty 274