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A new normal for meetings and events

Sales and Marketing Management

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry?

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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— Then consider the following: Invest in automation – Now is the time to accelerate digital transformation efforts with the time and existing budgets that are available from non-existent events.

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How To Measure Contribution To Sales Pipeline From Events

Vengreso

?. Subscribe to Modern Marketing Engine on your app of choice. . Events have been a notoriously difficult marketing channel to measure when it comes to adding qualified leads to the sales pipeline. Learn how to measure contribution to your #sales pipeline from events. Why Has The ROI On Events Been So Difficult To Track?

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Digital Sales Strategies Using Event Campaigning

SalesforLife

What we’ve found in talking to our customers, is that BDRs, SDRs, and account executives are increasingly creating compelling events to drive pipeline creation. These events could be localized events, sporting events, experiential events, conferences, trade shows, or user conferences. Find and select key targets.

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How to Anticipate the Next Compelling Event of the Buyer Process

SBI Growth

Your Buyers face their own compelling events. If you are the leader of Sales Operations , ask yourself a few questions: Have I prepared the Sales team for the next compelling event? What seasonal events are approaching? Are we ready to provide solutions when these events occur? Identify compelling events real-time.

Buyer 293
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AI Oil

Sales 2.0

Here’s my forecast though: Prompt engineering will not be enough to give any business a lasting competitive edge. Prompt engineering will not be a key competitive advantage. The AI will help me figure out: What trigger events have occurred to indicate it’s a good idea to call this person now.

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ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

Which events or activities should trigger the play? We’ve talked about the importance of product and engineering teams joining sales calls , but there are dozens of other use cases for teams and individuals. For each play, these teams create a standard bill of materials that includes the following: What’s the mission of the play?

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