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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing. BDR achievement has remained steady.

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The Easiest Person To Lie To Is Yourself

The Pipeline

I hear a lot of talk in sales about lying, not so much about how they may lie to win business, but in broader terms. While there are probably liars in both camps, undoubtedly in the same proportion and distribution as in the general population, and likely less among successful sales people.

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How Sales Engagement Solves 7 Major Business Pain Points

Sales and Marketing Management

In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer. The following are the seven major business pain points solved by sales engagement: Business Pain Point #1: Not Optimizing for the Modern Buyer.

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Salesforce Sync: What, Why & How?

Zoominfo

Yet there are some professionals out there that don’t take that statement as true. Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. .

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Rejection In Context With Success

The Pipeline

So here’s the deal; no matter what your Sales Disablement types or managers tell you, few people woke up this morning thinking about what we sell. So here is what I want you to do, stand up, and practice; when someone asks what you do for a living, say “I interrupt people Professionally!” Let’s Start With You.

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Stop Selling Like You’re In Stockholm

The Pipeline

So, how does this apply to sales? Think of your product as the hostage taker, and you the salesperson as the victim. It dominates and rules every conversation, casting a shadow over every sales conversation you have. If you want to be successful in B2B sales, you gotta stop selling like you’re in Stockholm.

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Should B2B Sales Be A Licensed Profession?

The Pipeline

There is a lot discussed about how sales and selling has changed over the years, be it the tech around sales, social attitudes changing what is acceptable and what no longer works due to many factors. Continuing professional education is not a foreign concept to most trades/professions, but it is in sales.

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