social-selling-blog social-listening-the-first-step-to-social-selling 
Zoominfo
NOVEMBER 1, 2018
B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?
Zoominfo
JULY 1, 2018
We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?
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BuzzBoard
FEBRUARY 8, 2024
Understanding the Concept of Social Media Listening in Small Business In the rapidly evolving digital realm, social media listening is a tool every small business owner should be aware of. It’s important to distinguish social media listening from social media monitoring.
Zoominfo
DECEMBER 18, 2019
The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all.
MTD Sales Training
APRIL 9, 2019
What exactly is ‘active listening’ and why can it be so difficult at times? As the term suggests, active listening skills can be developed, as it is a skill. But we have to see the benefits of active listening in order for us to take it seriously. What does active listening look like? Being curious.
Zoominfo
JUNE 17, 2019
They are therefore more likely to listen to your pitch and consider whether your products can fix a problem they want to address. You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” So too has the alternative to cold calling – the predictably-titled “warm calling”. Keep reading! What is cold calling?
Zoominfo
FEBRUARY 28, 2018
Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Don’t let this happen to you! Keep reading!
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