Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

Zoominfo

SEPTEMBER 14, 2021

Research firm Forrester found that 57 percent of B2B sales leaders intended to invest more on AI and automation tools in 2021. That lack of data can lead to missed quotas and derailed company revenue. As part of our integration upgrade, Momentum Insights is now available on ZoomInfo’s company and contacts pages via the Chorus tab.

Data 130

Data Scale SalesForce Forecasting 130

Zoominfo

APRIL 24, 2019

57% of B2B marketers state that SEO generates more leads than any other marketing initiative. Some companies even create spinoff domains, each one intended to capture a search term of its own. Meta keyword tags. Essentially, meta keyword tags were an easy way to tell Google what keywords you want to rank for.

Lead Rank 189

Lead Rank Lead Scoring Engineering Google 189

criteria for success

SEPTEMBER 5, 2023

He helps B2B SAS companies generate qualified leads. He's founded and successfully sold three companies! If you have sales questions you’d like answered by our experts, submit your questions on social media and tag our Twitter, @cfsplaybook, or email us your questions at podcast@criteriaforsuccess.com.

Sales Qualified Lead 52

Sales Qualified Lead Social Media Twitter LinkedIn 52

Nutshell

MAY 7, 2024

ROO measures how well participating in a trade show helped your company meet its non-sales objectives. Since many companies attend trade shows with goals other than new sales and revenue, ROO can help you evaluate all the other business benefits trade shows can provide. DOWNLOAD Want even more tips for driving sales success?

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Companies who answer complaints increase customer advocacy by as much as 25% ( source ).

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Good question: Prospects are identified via a company’s IP address. Activity from the company IP address is then tracked across a number of digital properties and sources, and subsequently paired with relevant topic tags.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. What’s Included in a B2B Customer Profile?

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Hubspot Sales

APRIL 28, 2023

While this information can be manually tagged or marked by salespeople, your HubSpot workflows tool can also automate aspects of this tagging/marking process to save your team a lot of time. This also leads to cleaner reporting for managers to glance at.

Sales Qualified Lead 103

Sales Qualified Lead Hubspot Report Lead Rank 103

Zoominfo

MARCH 24, 2021

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. So, what does list churn have to do with B2B marketing data? It’s hard to put a price tag on that. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., The short answer—a lot.

Data 251

Data B2B Churn Buyer Persona 251

Adaptive Business Services

JANUARY 24, 2024

Dating back to 1977, my entire career was as a B2B sales rep or I was managing a B2B sales team. While the benefits of Nimble CRM can expand into many departments in an organization, as a self-identified salesperson, we are going to focus on your salespeople, your sales manager, and the overall benefits to your company.

CRM 71

CRM Revenue Company Hiring 71

criteria for success

MARCH 29, 2021

John is the Chief Marketing Officer at DialAmerica , a teleservices company that provides B2B and B2C customer engagement services across multiple industries. John is the Chief Marketing Officer at DialAmerica, a teleservices company that provides B2B and B2C customer engagement services across multiple industries.

Data 98

Data B2C Social Media Twitter 98

SBI Growth

MAY 8, 2013

2) Follow Competitors'' Company Pages. LinkedIn company pages thrive on follower engagement. B2B companies are continually becoming more active with content on these pages. When you follow competitor companies, they will broadcast company news directly to you. In the digital age, companies need to be social.

Competition 303

Competition LinkedIn Networking Social Media 303

Smooth Sale

MARCH 13, 2024

Photo by Tammydz via Pixabay Attract the Right Job Or Clientele: How to Use Your Company Car to Increase Sales Now How to Use Your Company Car to Increase Sales Now Are limiting thoughts driving less traffic to your business? Our collaborative blog offers insights on How to use your company car to increase sales now. _

Company 106

Company Hiring How To Social Media 106

No More Cold Calling

AUGUST 19, 2014

He probably just wants to win the contest at his company for bringing back the most cards. He writes: A few years back I moderated a webinar for a San Francisco B2B media company called Tippit, now Ziff-Davis B2B Focus. I never give my card to that guy, because he’s all about himself. many times since. “In

Referrals 292

Referrals Webinar Metrics Social Media Face-to-face 292

Zoominfo

SEPTEMBER 10, 2020

The other quadrants include offer expansion, company transformation, and market expansion. ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010.

Loyalty 226

Loyalty Data Airlines Influencer 226

Lead411

FEBRUARY 22, 2024

Top 5 Company Enrichment API Tools in 2024 Here are the Top 5 Best Company Enrichment API’s for your CRM Lead411 Clearbit Zoominfo Demandbase FullContact If you want to make it in the fast-paced sales and marketing industry, you need access to precise and current corporate information.

Tools 52

Tools Company Real Estate Ideal Customer Profile 52

Sales and Marketing Management

NOVEMBER 6, 2020

Companies that suddenly find themselves relying on completely remote teams have been forced to adapt their digital infrastructures to facilitate that shift. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. Now, it’s a corporate norm.

Marketing 166

Marketing Trends Government Face-to-face 166

Zoominfo

AUGUST 26, 2019

Example: Pretend your company sells gym apparel— which means you have a lot of competitors. They each find the clothes they’re looking for, and then they both sigh in disappointment when they see the price tag. Each company is a unique collection of real human beings. Show your company’s values.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Zoominfo

MARCH 17, 2021

This should include optimizing title tags, meta descriptions, and URLs. Connect your brand with your SEO – Public Relations & B2B SEO Best Practices. Adopt SEO for SaaS Company Strategies. By providing valuable content, visitors will stay longer on your website to read it and explore the site even further.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Sales Hacker

JULY 31, 2023

James Isilay founded Cognism a B2B sales intelligence company together with Stjepan Buljat in 2015. Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! P.S. We’re officially running a GTMfund giveaway program!

Scale 52

Scale Company Hiring Engineering 52

eGrabber

FEBRUARY 4, 2020

Therefore, it is essential for B2B Businesses to personalize all their marketing campaigns to get maximum ROI. Typically, email personalization is done using the common demographics such as prospect’s name, title or company. How to Leverage LinkedIn likes for B2B lead generation. B2B Cold Email Templates that Got Responses.

LinkedIn 91

LinkedIn Leads Marketing Qualified Lead How To 91

criteria for success

APRIL 11, 2022

Joe is the CEO and Chairman of the Board of Paraco Gas , a propane company in the Northeast US. As individuals and as a company, they are committed to giving back to their local community, and they have won multiple awards recognizing this contribution. Current trends in B2B and B2C buying and selling. CFS Video Library.

B2C 98

B2C Twitter Social Media eBook 98

Nutshell

APRIL 3, 2024

These can range from minor issues like a few pages missing title tags to larger issues like entire sections of your website being deindexed. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Are there a significant portion of title tags that are unoptimized or missing?

How To 71

How To Google Analytics Lead Rank Lead Scoring 71

Zoominfo

JULY 13, 2020

Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. It’s no wonder 90% of companies using personas have been able to create a clearer understanding of their buyers. Steps to Building a Data-Driven Persona. Step 1: Collect Customer Data. So where should you start?

Data 213

Data Buyer Persona Demographics Segment 213

Act!

APRIL 25, 2024

Ultimately, it translates into a loyal customer base and an improved reputation for your company. If you’ve already identified a potential buyer, it’s time for your sales team to search for their personal name and company name and take a closer look at their online presence.

Social Media 52

Social Media How To Case Study ACT 52

Zoominfo

MARCH 10, 2021

Also known as the lower-volume, higher-price method, enterprise sales focuses on providing sophisticated, cutting-edge solutions that justify their high price tag. Consequently, B2B startups sometimes offer customer support and training for free to those who need it as an incentive to buy. Enterprise Sales.

Company 162

Company Hiring Enterprise Enterprise 162

Zoominfo

DECEMBER 12, 2019

Companies have adhered to best practices when building up IP and domain reputation and still ended up hitting a spam trap. When companies conduct cold email campaigns , it’s possible they’ll fall into a spam trap. Some companies take the emails of departed employees and convert those email addresses into spam traps.

How To 195

How To Campaigns Outbound Email Marketing 195

eGrabber

MAY 21, 2020

COVID Layoffs are obsoleting existing B2B lists & draining sales energy. Massive COVID related management layoffs – including companies like Uber, Airbnb and others – have left pre-built lists from list-vendors like DiscoverORG being vastly out-dated week after week. By Chandra Bodapati, CEO eGrabber Inc, May 2020.

Vendor 52

Vendor Lead Rank Lead Scoring Hiring 52

eGrabber

MAY 21, 2020

For companies who are currently driving their sales and marketing thru COVID, prospecting to outdated lists drains morale like nothing else. Get LinkedIn Sales Navigator – Best ROI for B2B prospecting 3. Convert in-house Lists into LinkedIn lead Tagged Lists – Creates lead alerts & communication channel 5. eGrabber Tip!

Energy 52

Energy B2B Hiring Decision Maker 52

eGrabber

MAY 21, 2020

For companies who are currently driving their sales and marketing thru COVID, prospecting to outdated lists drains morale like nothing else. Get LinkedIn Sales Navigator – Best ROI for B2B prospecting 3. Convert in-house Lists into LinkedIn lead Tagged Lists – Creates lead alerts & communication channel 5. eGrabber Tip!

Energy 52

Energy B2B Hiring Decision Maker 52

eGrabber

MAY 21, 2020

COVID Layoffs are obsoleting existing B2B lists & draining sales energy. Massive COVID related management layoffs – including companies like Uber, Airbnb and others – have left pre-built lists from vendors like DiscoverORG being vastly out-dated week after week. By Chandra Bodapati, CEO eGrabber Inc, May 2020.

Vendor 52

Vendor Lead Rank Lead Scoring Hiring 52

Nutshell

APRIL 3, 2024

Startup management used to be complicated and time-consuming for companies wanting to scale. With features such as multiple project timeline views and the ability to tag others and comment on specific tasks, these tools can help unify your team to meet your startup goals. Of course you do.) Download it today! GET THE TOOLKIT 4.

Software 71

Software Software Scale Analytics 71

Zoominfo

AUGUST 25, 2020

Lack of Employee Motivation: Believe it or not, company culture and employee productivity are inextricably linked. In fact, The Alternative Board (TAB) conducted research that showed that 86% of entrepreneurs believe company culture helps employee productivity. So, You Want to Improve Marketing Productivity?

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. What’s Included in a B2B Customer Profile?

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. This is great news for B2B businesses ready to tackle voice search. In fact, 41% of U.S.

Google 153

Google B2B Study Engineering 153

Steven Rosen

MARCH 25, 2021

In most B2B organizations, the sales force is the most important and expensive promotional resource. The sales force is the major revenue-generating arm of the company. The sales organization is a company’s largest promotional expense and the group that brings in revenue. Why Would Sales Executives Need Networking Groups?

Networking 245

Networking Groups Hiring Travel 245