The Money’s in the List
Sales 2.0
FEBRUARY 21, 2024
Despite all the digital changes in in sales and marketing, if you’re running a business and trying to use outbound to grow it, the money is still in the list. “The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Good marketers know that lists need to be segmented to be useful.
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