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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

For buyers, Interactive White Papers provide a fast and easy way to personalize specific data and messaging points in the white paper, enabling them to streamline their research and create more effective resources that can be shared within their organization. Tailwinds for Marketing Automation Software - Insi.

ROI 49
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Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

This means that spending on people and services will remain tight, and according to the research, the larger the firm, the tighter it is managing its IT budget in general and IT operating expense in particular. Tailwinds for Marketing Automation Software - Insi. Demand Generation In the Face of Frugalnomics and.

ROI 40