Remove 2002 Remove Analytics Remove Demand Generation Remove Marketing
article thumbnail

4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company. Understanding exactly how buyers are behaving and thinking is becoming more of a premium for achieving success in marketing today. Market to the Right Buyers. What do you do?