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Why Your Buyer Personas Are Obsolete

SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. It will serve no purpose to rehash how much buyers have changed since then. Your Buyer’s Behaviors Have Changed.

Buyer Persona 312
Buyer Persona Buyer Lead Nurturing Lead Rank 312
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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

AUGUST 31, 2012

(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. Validate Assumptions. You have been there before.

Buyer Persona 282
Buyer Persona Buyer Analytics Research 282
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