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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

in 2006, with annual growth in software sales leading the way at 7.0%. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. percent of their revenue on marketing, with software vendors spending the most, at 6.5 Why are buyers getting harder to reach?