2002 Demand Generation Demand Generation Targets Study 
Jeff Davis
MARCH 13, 2018
These are the top reasons for misalignment according to a recent study published by Inside View. This laser focus on revenue ensures that everyone knows exactly where we are in hitting our revenue target and also know how their work directly impacts us achieving that goal. January 2002, Himmelman Consulting, Minneapolis, MN.
The ROI Guy
MAY 4, 2006
Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. With these targets in mind, we see that IT marketers are too focused on the solution’s technology, products, features, price, performance and technical / tactical buyers.
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