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“You Can’t Catch Water With A Fist”

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The differences between marketing and sales often escalate into complaints and whining, accusations and finger pointing. No direct sales cooperation necessary.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. of pipeline.