Pointclear
OCTOBER 18, 2011
They must create yearly lead generation and branding plans based on a sales forecast, tune their programs to serve sales quotas (the forecast) and prove the ROI beyond a reasonable doubt. i JoJo Jensen, Dirt Farmer Wisdom Boston, MA : Red Wheel, 2002. My recommendation?
Pointclear
MARCH 6, 2012
Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies.
Expert insights. Personalized for you.
187 
Let's personalize your content