Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns
The ROI Guy
APRIL 21, 2010
In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering.
40 
Let's personalize your content