How much does it cost to win a sale – more than yesterday?
Sales Training Connection
MARCH 18, 2013
Bain analyzed 200 large US-based companies between 2003-2011 – “over half of the companies had increasing sales and marketing expenses as a percentage of revenue.” Profit margins are under increasing pressure. The challenge is – How do you add expertise and manage the cost curves so profit margins are not eroded? Utilization.
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