Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B
LeadFuze
FEBRUARY 19, 2019
But it’s increasingly clear to me—and to many B2B professionals —that inbound marketing alone isn’t enough. Inbound sales fundamentalists end up sifting through mounds of low-interest, low-fit leads, while waiting patiently for the best accounts to stumble into a funnel. All Channels Open. ABM was marketed. A quick aside….
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