2004 Advertising Follow-up Prospecting 
Crunchbase
DECEMBER 6, 2021
There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. But who of today’s busy sales professionals has the time to vet hundreds of lead generation and sales prospecting tools, let alone road test them to find the best fit? What is sales prospecting?
LeadFuze
FEBRUARY 19, 2019
The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. Businesses should produce quality content to win over prospects on their terms, long before they have any purchase intent. The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004.
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