2004 Advertising Marketing Strategy 
LeadFuze
FEBRUARY 19, 2019
But it’s increasingly clear to me—and to many B2B professionals —that inbound marketing alone isn’t enough. Account-based marketing offers an alternate narrative, making outbound strategies seem cool again. The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004.
Crunchbase
DECEMBER 6, 2021
There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. Because of the broad scope of prospecting, it requires varying sales and marketing techniques. In addition, studying your persona can also help you craft marketing messages that your leads will better respond to.
Expert insights. Personalized for you.
55 
Let's personalize your content