What is a CRM model?
Zendesk Sell
AUGUST 27, 2019
Yes, this can be confusing, but a CRM tool is software that’s designed to store and manage your customer data. Developed by Peppers and Rogers in 2004, the IDIC model is made up of four actions to strengthen personal relationships, from prospects to customers. This is where CRM software comes in. How it works: [ Source ].
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