Follow the Money: The Primary Responsibility for CMOs
Pointclear
AUGUST 11, 2015
Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). If Marketing wants to measure lead generation programs, it starts with: Isolating lead generation into campaigns. It all comes down to the ‘wanna factor.’ Bibliography.
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