Follow the Money: The Primary Responsibility for CMOs
Pointclear
AUGUST 11, 2015
Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). This ‘follow the money’ subject has been addressed in an SLMA radio program with a guest appearance by Paul Petersen, the GM/VP of Goldmine. Bibliography.
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