Follow the Money: The Primary Responsibility for CMOs
Pointclear
AUGUST 11, 2015
Following the money can be the focus of both the sales and marketing departments. Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). Managing Sales Leads: Turning Cold Prospects into Hot Customers by James Obermayer.
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