Follow the Money: The Primary Responsibility for CMOs
Pointclear
AUGUST 11, 2015
Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). I assume that anyone who wants to measure marketing will find the tools and the wherewithal to do it. Podcasts will be available the following week. Bibliography.
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