How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections
Mereo
DECEMBER 21, 2023
This pattern is similar to what we saw in the 2008 / 2009 recession. Sales needs differentiated solution capabilities to build a value proposition and a reliable roadmap to maintain strong client relationships and a competitive offering to reinforce price points. When they did not have that clarity, they froze.
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