Are the 4Ps Still Relevant or In Need of a Major Reset?
The ROI Guy
FEBRUARY 10, 2015
Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. What does the customer need to be successful?
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