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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments.

Software 187
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Take Apple, for example. I’ve also outlined how you can iterate and optimize as your company evolves, and you’ll find helpful examples of how we’ve broken these steps down at my most recent company, SalesHero. Using SalesHero as an example, the buying center breaks down like this: 3. Test your messaging.