Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
Mike Bosworth, who was affiliated with Xerox at that time, popularized this method and started licensing his technique in 1988. So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Well, they had a fair point. Show value.
Let's personalize your content