2013 Channels Customer Service Lead Management 
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MAY 30, 2013
You can download the complete results from the IBM State of Marketing 2013 Global Survey. According to IBM’s Jay Henderson, Strategy Program Director, they identified three traits that the leading marketers all have: They know the customer and the individual in context – applying technology accordingly.
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MAY 28, 2013
Instead of keynotes all about how great the idea of Big Data will be, there was a treasure trove of stories on how data – big and small – is transforming and improving customer service, response times, interaction with customers and buyers, and improving bottom line revenues. Marketing Study Update. Procurement Study.
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