Differentiate By Being Useful To Your Buyers
Score More Sales
MAY 15, 2014
I had a chance to catch up with best-selling author and modern marketing expert Jay Baer who has been the host of the IBM Smarter Commerce Global Summit 2014 Tampa this week. In fact, the SaaS business is perhaps universally the best at this type of marketing, although some B2C brands like Lowe’s are really excelling with it, too.
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